Unveil the shopper’s secret language: Design testing & eye tracking to win hearts and wallets.

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Beyond the Shelfie: How to Make Your Product Stand Out and Fly Off the Shelves
When was the last time you strolled down a grocery or shopping mall aisle and felt overwhelmed by a sea of bright-colored packaging?
Why Does That Box Make You Tick? Unveiling the Secret Psychology of Packaging
Have you ever found yourself inexplicably drawn to a particular product on the store shelf, even without consciously realizing why?
The Fine Line: Balancing Information and Simplicity in Package Design
You’re finalizing the design for your brand-new product. The logo pops, the colors are vibrant, and it definitely stands out.