Insights

If you're a CPG brand weighing whether to invest in eye tracking packaging design testing before launch, pricing is probably one of the first questions on your mind. Coincidentally, it’s one of the...

If you've ever wondered whether eye-tracking is more than just colorful heat maps, here's what the data actually tells you and why it matters for your packaging. Eye tracking packaging design...

Eye tracking data is one of the most powerful tools a packaging designer can bring into a client conversation and, coincidentally, one of the most underused.   There's a particular kind of...

Every brand competes for attention on the shelf. Some are more successful than others, and some also have clear advantages over others. Advantages like: Better shelf position (middle of shelf)...

Surveys help understand attitudes, but not behaviours. This is the crux of why most traditional packaging testing falls flat. Eye-tracking shows that what consumers say is often completely different...

Rebrands are high-risk, high-reward. For every success story, there’s a redesign that ends up doing the opposite and erodes sales. Eye-tracking helps quantify whether a redesign truly improves...

Small and emerging brands are often put at a disadvantage against big CPGs. Eye-tracking can help level the playing field.Innovative packaging can outperform scale when it emphasizes clarity,...

Findability tasks are an essential tool within our testing toolkit. When shoppers struggle to locate a product, even when asked to find it specifically, it’s a sign the packaging design needs...