90% of consumers make purchasing decisions within the first 10 seconds of seeing a product.

Get your market to purchase yours within that short span of time through design testing and eye-tracking.

90% of consumers make purchasing decisions within the first 10 seconds of seeing a product.

Get your market to purchase yours within that short span of time through design testing and eye-tracking.

Identify and resolve design problems before expanding production.

By cleverly reducing risks, this strategy can improve production costs and increase your return on investment.

If your layout leaves customers scratching their heads or your packaging sends them into a tailspin, it's time to sprinkle some design magic to tickle their fancy.

Identify and resolve design problems before expanding production.

By cleverly reducing risks, this strategy can improve production costs and increase your return on investment.

If your layout leaves customers scratching their heads or your packaging sends them into a tailspin, it's time to sprinkle some design magic to tickle their fancy.

Packaging Potentials Unpacked. And Shelves Analyzed.

Find out what really catches the eye in an aisle through eye-tracking research via design testing.

Packaging Research

Find out if your packaging is the shelf's superstar and crack the code on what makes customers swoon over one product versus another.

Shelf Testing

Hunt down how shoppers eyeball products on store shelves to unravel what catches their attention at a glance.

Eye-tracking Research

Evaluate if the important stuff is getting through and toss in some fun by checking how easy your product is to spot, recognize, and drool over.

Packaging Potentials Unpacked. And Shelves Analyzed.

Find out what really catches the eye in an aisle through eye-tracking research via design testing.

Packaging Research

Find out if your packaging is the shelf's superstar and crack the code on what makes customers swoon over one product versus another.

Shelf Testing

Hunt down how shoppers eyeball products on store shelves to unravel what catches their attention at a glance.

Eye-tracking Research

Evaluate if the important stuff is getting through and toss in some fun by checking how easy your product is to spot, recognize, and drool over.

A holistic view of the user experience, from the moment they see the package on the shelf to when they interact with the product.

Our shelf simulations and reimagined packaging strategies seamlessly merge intuition with data science, surface what ads cannot by exposing unconscious longings and secret shortcuts to the heart.

You work too hard not to get noticed. Without consumer input, even the freshest ideas could fail.

We give you that real-world perspective. And the stats don’t lie: brands who do design testing see higher sales on average.

Here’s why Rich Insights Research would be the perfect partner to lift your product from the shelves

  • Worry-free

    Over 10 years of experience working directly with CPG brands that’s why we know where you’re coming from

  • Unconventional but effective

    Pioneers in neuromarketing techniques that get beneath surface reactions to uncovered consumer truths, pains, and passions for dozens of clients

  • Hands-on analyzation

    Proprietary shelf simulation and packaging diagnosis methods

  • A mutually beneficial partnership

    Consulting services, not just reports -- we work as an extension of your team

You’re Over It If:

Launch after launch isn’t leaping off shelves

You just want a gut check before spending big bucks

Boring packaging is killing your buzz

A second set of eyes could mean second-year success

Market research sound stuffy but focus groups don’t cut it

Let’s work on your design testing now

Transform your products to shine amongst the shelves.

Schedule a free discovery call to level up your retail game and get more sales by your packaging alone.

Book a call now

Let's see if we're a good fit with a 30 min call