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It’s a different kind of battleground in between store shelves.
While a picture-perfect “shelfie” might garner social media buzz, in the real world of retail, it’s all about driving sales.
The market continues to become fiercely competitive.
A captivating design alone isn’t enough.
Your product must show superior appeal and visibility to stand out and happily land in people's shopping carts.
This is where shelf and design testing comes in–a scientific approach that takes the guesswork out of maximizing your product’s shelf presence.
It provides you with data-driven insights to ensure your product gets noticed and, ultimately, gets chosen.
Store shelves are packed with CPGs, all competing for limited space.
Standing out is no easy feat.
Stealing their attention is the biggest challenge.
Traditional marketing tactics no longer guarantee sales success.
A consumer's limited time navigating an aisle demands a more strategic approach.
You need a way to peek inside their minds and find the subconscious cues that influence their in-store decision-making.
Shelf testing offers the key to solving this retail puzzle.
It goes beyond aesthetics, cracking the code of consumer behavior.
You can track consumer gaze patterns through eye-tracking technology, revealing exactly which elements on the shelf capture their attention and for how long.
This data highlights packaging elements that resonate with consumers and pinpoint anything that might confuse or mislead them.
Shelf testing utilizes a range of online methods to analyze how consumers interact with your product on a virtual shelf.
These include creating online mockups that mimic real-world shopping environments.
These methodologies replicate the retail environment, allowing you to test different packaging designs and shelf placements before investing in large-scale production.
Conducting shelf tests early in product development leads to smarter packaging decisions, optimized product placement, and increased sales potential.
Shelf testing empowers you to make data-driven decisions, but it doesn’t reduce the importance of your unique brand aesthetic.
The right approach lies in finding the right balance between the two.
Leverage shelf-testing insights to refine your packaging design, ensuring it resonates with your target consumers while staying true to your brand identity.
The retail world and consumer preferences are constantly changing.
A proactive approach is essential to shelf domination. Incorporating shelf testing into your product development process gives you an advantage.
You’ll understand how consumers interact with your product on the shelf, enabling you to turn those fleeting glances into successful sales.
Don’t settle for a place in the back corner; don’t let your product become another face in the crowd.
Explore shelf testing with Rich Insights to make informed decisions about design and placement and see how your product stands out and flies off the shelves.
Give your product the chance to have the attention it deserves.
