Have you ever thought about why you inexplicably grab the blue box of cereal even though the red one has a cartoon mascot doing a silly dance? Or why you swear by a certain brand of shoes even though others might be “technically” better?
That’s where Rich Insights comes in, your friendly neighborhood mind-reading detectives for the shopping world. We’re a bunch of research rockstars, using fancy tools like eye tracking and facial coding to crack the code of what makes people tick (and buy)!
We use eye tracking, facial coding, and other means to decode the secret language of shoppers. We don’t just tell you what people buy, we tell you what they feel.
It all started with Richard Moniz, our founder and Chief Tracker, who, after spending over a decade in the research game, decided he craved more than just crunching numbers.
He wanted to peek inside the shopper’s brain (don’t worry, it’s all perfectly ethical and safe, no X-Men involved).
Think of him as your friendly neighborhood shopping Sherlock Holmes - but instead of a pipe and a magnifying glass, he uses eye trackers, facial coders, and other cool programs to test product packaging and understand shoppers’ preferences.
He is a father, husband, and a champion for the planet. He believes that a happy shopper goes hand-in-hand with a happy planet.
It all started with Richard Moniz, our founder and Chief Tracker, who, after spending over a decade in the research game, decided he craved more than just crunching numbers.
He wanted to peek inside the shopper’s brain (don’t worry, it’s all perfectly ethical and safe, no X-Men involved).
Think of him as your friendly neighborhood shopping Sherlock Holmes - but instead of a pipe and a magnifying glass, he uses eye trackers, facial coders, and other cool programs to test product packaging and understand shoppers’ preferences.
He is a father, husband, and a champion for the planet. He believes that a happy shopper goes hand-in-hand with a happy planet.
We're all about understanding the awesome shopper for you.
At Rich Insights, we want to help brands like you craft the perfect message and design effective packaging that resonates with your shoppers, so you can make informed decisions and feel good about the products you choose.
We're like your shopping spirit guides, whispering insights in the brand's ear to make sure they're speaking your language.
Let’s get your design testing going so you can focus on selling effectively.
