.90% of CPGs rely on packaging to increase sales, improve their velocity, and grow their bottom line.
Invest in certainty, test your design first.
+= More ProfitsCPG is a cut-throat industry.
Adding us into your mix is getting an unfair advantage.
That is if you like winning.
Each of our CPG clients goes through our Design Testing Process.
Our main goal: predict how your product would sell on the shelves before hitting it.
100 respondents are recruited to aid the testing process.
Shoppers are eye-tracked while they view and shop a shelf.
Respondents are tasked with finding products on the shelf.
The 3-second packaging test to mimic the shelf attention.
A deep dive into what drives decision- making in the category.
Expanding into retail or want to increase retail sales velocity
Planning to launch a CPG brand or a new SKU
Willing to invest to gain better certainty on your product packaging efficacy
Not testing your design is like wasting money.
