Insights
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Design Principles That Actually Work: Lessons from Hundreds of Pack Tests
After years of evaluating packaging across CPG segments, specific design patterns consistently outperform in eye-tracking. Here are the principles we see repeatedly driving performance. A Single...
The Biggest Packaging Mistakes CPG Brands Make: Backed by Eye-Tracking Data
Across categories, from functional beverages to better-for-you snacks, we frequently see the same packaging issues hurting performance. Here are the most common mistakes based on the Rich Insights...
The First 3 Seconds: What Eye-Tracking Tells Us About CPG Packaging
At Rich Insights, we’ve been involved in hundreds of shelf and design tests, and one behavioral insight is consistent across categories:The first three seconds determine whether a shopper ever...
Why Shoppers Miss Good Products : The Science of Package Noticeability
A holistic view of the user experience, from the moment they see the package on the shelf to when they interact with the product. Our shelf simulations and reimagined packaging strategies seamlessly...
ABOUT
It all started with Richard Moniz, our founder and Chief Tracker, who, after spending over a decade in the research game, decided he craved more than just crunching numbers.
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