Insights

Every brand competes for attention on the shelf. Some are more successful than others, and some also have clear advantages over others. Advantages like: Better shelf position (middle of shelf)...

Surveys help understand attitudes, but not behaviours. This is the crux of why most traditional packaging testing falls flat. Eye-tracking shows that what consumers say is often completely different...

Rebrands are high-risk, high-reward. For every success story, there’s a redesign that ends up doing the opposite and erodes sales. Eye-tracking helps quantify whether a redesign truly improves...

Small and emerging brands are often put at a disadvantage against big CPGs. Eye-tracking can help level the playing field.Innovative packaging can outperform scale when it emphasizes clarity,...

Findability tasks are an essential tool within our testing toolkit. When shoppers struggle to locate a product, even when asked to find it specifically, it’s a sign the packaging design needs...

After years of evaluating packaging across CPG segments, specific design patterns consistently outperform in eye-tracking. Here are the principles we see repeatedly driving performance. A Single...

Across categories, from functional beverages to better-for-you snacks, we frequently see the same packaging issues hurting performance. Here are the most common mistakes based on the Rich Insights...

At Rich Insights, we’ve been involved in hundreds of shelf and design tests, and one behavioral insight is consistent across categories:The first three seconds determine whether a shopper ever...

A holistic view of the user experience, from the moment they see the package on the shelf to when they interact with the product. Our shelf simulations and reimagined packaging strategies seamlessly...