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HOW EYE TRACKING IS USED FOR PACK TESTING . . .

SHELF EYE TRACKING

The best packages get noticed, and they do it quickly. From a package level, this is done through differentiated colors, shapes, and sizes. 

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PACK EYE TRACKING

Packages that get purchased more often communicate all relevant information to a shopper quickly and more effectively than competitors.

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COMPETITIVE EYE TRACKING

Learn what drives standout among competitors. Use those learnings enhance a design to gain an advantage.

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